Posts tagged craftivism

There’s a scene in the film “The Devil Wears Prada” where the fashion editor character played by Meryl Streep explains to a young intern that the frumpy blue sweater the intern is wearing is actually a shade called Cerulean Blue, chosen by a designer for a haute couture collection a couple of years prior which eventually made its way down the fashion food chain to the store where the intern bought it, thinking it was just a pretty shade of blue. Everything the intern thought she knew about fashion and even her own style of dressing was actually pre-determined by someone else, a tastemaker or a manufacturer, who decided which colors and styles would be deemed ‘fashionable.’ That’s another reason why making your own clothes to suit your own taste is so damned subversive. That scene struck a chord with me and the memory of it helps me keep my head high when I’m about town in my homemade frocks.



Another film that made me want to behave differently and which I heartily recommend is a documentary called The Corporation. It gave me more insight on the stranglehold big companies have on our way of life. Before I saw this movie, I made certain assumptions about corporations. I trusted in business ethics and the legal system to protect us from corporate greed. Boy, was I naive. I now see that a corporation is a legal entity which has all the rights and none of the responsibilities that keep greedy individuals in check. A corporation’s only reason for existence is to create profits for the shareholders, so anything that cuts into corporate profits is subversive, by my estimation. Hence the idea for Destroyers of Mass Production. D.I.Y. does not have the Corporation Seal of Approval.


Just because we can’t all be out in the streets protesting doesn’t mean we can’t engage in some small subversive, creative acts of rebellion everyday.